Countertrade Practices : Strategies and Tactics

Countertrade Practices : Strategies and Tactics. C.G. Alexandrides

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Author: C.G. Alexandrides
Page Count: 236 pages
Published Date: 04 Nov 1987
Publisher: John Wiley and Sons Ltd
Publication Country: New York, United States
Language: English
ISBN: 9780471847113
Download Link: Countertrade Practices Strategies and Tactics
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The practice of countertrade - accepting goods as partial or complete payment in international operations - has a variety of uses and benefits for business. This book outlines effective strategies and organizational structures for executing countertrade operations and explains the unique aspects of countertrading with government buyers by contrasting it with conventional trading with private business. It also shows how corporations can use it to penetrate new markets, increase market share, and establish new trading operations. While the book is applications-oriented, it explains the forces leading to the development of countertrade practices and gives enough background information to allow corporations to prepare convincing proposals for buyer countries. Also included is a directory of countertrade service organizations, a strategic process chart for transactions and a countertrade synery matrix.

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